Boosting spirits and trade
FREEDOM Festival celebrated its fifth year this summer.
The festival attracted tens of thousands of people over three days. More than 100 live acts were watched.
But the festival is not just about attracting crowds. Its economic worth to the city is proven.
For every £1 invested in Freedom 2010, £5.75 of additional spend was created.
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Analysis revealed businesses experienced a boost for trade, many doubling the number of customers who would usually walk through the door.