Athletes stepped up to the podiums as icons during London 2012 but despite the patriotic nail art, the beauty focus recently has been all about fresh faces.
USA Olympic swimmer Natalie Coughlin revealed competing make-up free forced her to "focus on skin and well-groomed brows" to look her best.
But she isn't the only person championing the power of the brow – the Duchess of Cambridge Kate Middleton, Keira Knightley and Lily Collins are all working a fuller eyebrow.
Big, bold, beautiful brows were the buzzwords being repeated backstage at fashion weeks.
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Get your brows in ship-shape with our easy tweezing guide.
Eyebrow expert Shavata recommends getting your brows professionally shaped every two to three months. She says: "Visit a professional brow technician to keep the shape consistent and groomed.
"You'll need about ten days of brow growth from your last plucking in order to restore them professionally. However, if you want a full reshape they will require a minimum of a month's re-growth."
Big is beautiful this season but the on-trend bushy brow isn't always achievable.
You might have fair hair, naturally sparse brows or an unhealthy tweezer addiction. Eyebrows also thin and lose definition with age but help is at hand for those in need of some brow TLC.
Celebrity eyebrow threader Jo Pallan says: "Take supplements with vitamin A, C, B3 to stimulate hair growth. Gently brushing the eyebrows in the direction that they grow with a brow brush twice a day can also stimulate hair growth."
Far from just a fashion statement, the shape of your eyebrows can change the shape of your face, lift the eye and take years off you.
Daxita Vaghela, brow and lash specialist says: "Arched shape brows are perfect for a square or heart face shape, oblique shaped brows are perfect for a round shaped face, straight brows are great for an oblong shaped face and angular brows suit triangular shaped faces."
Sick of the sight of your brow pencil? Make a break from daily reapplications and aim for something more enduring.
Tracie Giles, semi-permanent make-up artist, says: "To keep the perfect shape all those fine extra strokes can be applied with permanent make-up so all you then need to do is tweeze and trim.
"It can be used to fill in sparse brows, augment brows or even lift them."
Semi-permanent brow treatments typically last for around 18 months before fading.
Eyebrow tinting is another low-maintenance option.