Campaign director which led to landslide election victory
VIEWED by many as the architect of New Labour, Peter Mandelson has been a key figure in British politics for nearly 30 years.
He first came to prominence in 1985 when he was appointed abour's director of communications by the party's then leader Neil Kinnock.
He went on to manage Labour's General Election campaign in 1992, becoming MP for Hartlepool in that same year.
After Labour leader John Smith's sudden death in 1994, he supported Tony Blair to be his successor. Mandelson was widely credited for securing Labour's 1997 General Election landslide victory in his role as campaign director.
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He was rewarded with a cabinet position as minister with portfolio.