Stop smoking with 'Top Trumps' playing cards: Hull launches 'Quitters' campaign
CARTOON characters and family playing cards are being used as part of a Hull stop smoking campaign.
Playing cards similar to the game Top Trumps showing smokers struggling to do simple tasks are being given out to encourage people to give up tobacco.
As part of today's No Smoking Day campaign, The Goodwin Development Trust on behalf of NHS Hull has put together the playing cards, known as The Quitters, and a comic to advise young and old about the dangers of smoking.
The cards feature characters including John the heavy smoker, whose ability to run for a bus is 3/100, and fit youngster Grant who gets 78/100 for his ability to run an egg and spoon race.
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There are about 30 different characters cards, accompanied by a comic book that show the heavy smokers struggling to keep up with their non-smoking friends and relatives.
Goodwin's marketing and communications manager JJ Tatten helped create the cards. He said: "We wanted to do something a little different that families could enjoy that gave out a message without being dictatorial.
"With the card game, children can identify that the winners are the ones who don't smoke.
"We're hoping it will work really well and we've already had some positive feedback."
The Quitters games, posters and banners will be appearing across the city.
The Goodwin Stop Smoking Team will be in St Stephen's shopping centre from 10am to 3pm today.
Meanwhile, Hull and East Riding Stop Smoking Service will be spreading the Quit And Save message in Queen Victoria Square from 9.30am to 3.30pm.
The service is saying smokers can "swap fags for swag" and save themselves money, as well as enjoying health benefits.
Claire Pulford, 27, spent up to £60 a week on cigarettes.
When she worked out the costs, it was £240 a month or almost £3,000 a year, the decision to quit was simple.
Claire said: "When you're buying a packet of cigarettes one at a time, you don't really notice how it all adds up. I realised I couldn't afford it."
Claire used the Hull and East Riding Stop Smoking Service, which provides one-to-one meetings, group sessions and telephone, online and text services.
The services are geared to fit around people's busy lives, are all free and include the opportunity to receive free nicotine replacement therapy such as patches or gum.
Heidi Henrickson, the senior operations manager for public health services at City Health Care Partnership CIC, said: "With money tight for lots of people in Hull and East Riding at the moment, this year's theme of Quit And Save couldn't be more relevant.
"If you stopped smoking for five years, you could buy a new car worth more than £10,000."
Visit www.readytostop smoking.co.uk or call NHS Hull on 01482 587550.