Cheers to our 27p a pint offer
The Scunthorpe Telegraph has always looked to offer its readers more than just a newspaper.
Those who have bought the paper down the decades have enjoyed a variety of promotions offering free goods and services and many others offering discounts.
One of the most memorable reader offers of all came in March 1999, when Telegraph readers could claim a pint of best bitter by buying a copy of their favourite paper – and then raise their glasses to us!
Bosses at Mansfield Brewery were also celebrating as sales soared.
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The ocean of Mansfield Smooth Creamy Ale was served up in 22-gallon kegs over the bars of the Crown in Ashby High Street and the Black Beauty in Keddington Road.
The ale with an alcohol by volume of 3.9 per cent, was then normally sold at between £1.53 and £1.57 a pint.
But thanks to a partnership between the brewery and the Scunthorpe Telegraph, local drinkers were able to turn the clocks back to the Queen's Silver Jubilee year in 1977 when a pint cost only 27p.
For just the price of the Telegraph printed on March 4, drinkers could exchange the coupon printed inside for a pint.
And from lunch-time on March 4 until closing time on March 31, they did just that in record style.
"It was an unbelievable promotion," enthused the Black Beauty licensee Steve Morritt who accepted more than 12,000 of the coupons.
He added: "I doubt if we will ever see the likes of it again. Customers could not believe that they were getting a pint for 27p.
"They've got the taste for the stuff – even at £1.53 a pint – thanks to the Telegraph," he laughed.
But the 27p a pint promotion left Frank O'Connor, his fellow Mansfield publican at the Crown, with a headache.
Frank estimated he had accepted around 8,000 coupons and most of his customer had left behind the rest of the newspapers which he was now having problems finding storage room for.
Fast forward to 2012 – stay in touch with your Scunthorpe Telegraph for more super reader offers and promotions.