Fiat evokes spirit of the Seventies
Fiat UK has teamed up with women's magazine, Cosmopolitan, to promote the all-new retro-chic 500 Colour Therapy range aimed at young, cool and trendy fashionistas.
October's issue of Cosmo includes a super-slick four-page pop-up execution that has been designed to bring back the spirit of the 1970s.
The innovative "Take a trip down disco drive" feature shows off the five new striking statement colour combinations and the classic, chic and retro design of the new 500 Colour Therapy range, with an emphasis on its white retro detailing and new technology features.
"We're delighted to be partnering with Cosmo for this exciting and creative project," said Roberta Lombardi, brand communications manager, Fiat UK. "The innovative pop-up design reflects the Fiat 500 spirit, showcasing the 1970s-inspired colours available in our Colour Therapy range in a fun and engaging format."
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The Fiat 500 Colour Therapy range is now available from Fiat dealerships, from £10,760.