New guides launched in Beverley and Driffield will help visitors discover the many "hidden gems" of East Riding's traditional market towns.

Bounce Back partners Visit Hull and East Yorkshire (VHEY) worked with Beverley Civic Society and tourist information to produce The Real Beverley Mini Guide.

The pocket-sized booklet aims to promote the town's many attractions. It also covers Beverley's history and what is on offer in surrounding villages like Walkington and the Yorkshire Wolds, with a map to illustrate.

Anthony Yates, the tourism manager for VHEY, said, "The jewel in the Wolds area is Beverley.

"We needed to give people more detail of what was in the town.

"There is always a need for mini-guides and it is something that many visitors may keep."

In Driffield, the new Shopping Guide lists more than 200 businesses with categories ranging from food and drink to taxi companies and information on professional services such as solicitors.

The guide was put together by the Driffield Partnership and launched at the Driffield Show, before being distributed in the town from June 29.

Helen Jackson, Market Town Renaissance Coordinator for East Riding Council, took part in its production.

She said: "The plan came from the retailers themselves and the idea was to encourage visitors from the showground to come into the town and enjoy the centre more, as a lot of people come to the show but don't explore the town."

Driffield's bustling town centre has shown resilience to the recession, with most businesses remaining busy.

The partnership hopes their new guide will give Driffield's economy a further boost.

Mrs Jackson said: "I think anything we can do to keep that momentum going is good.

"Driffield is still quite a vibrant place, despite the recession, as it has a unique range of shops.

"It is proud of its independent shops.

"This will just show people how much Driffield has to offer."

Both guides are part of a growing trend for such brochures in towns throughout the Yorkshire Wolds.

VHEY already publishes guides for both Hull and Bridlington on an annual basis.

In both Driffield and Beverley the guides may help bring less well known businesses into the spotlight and lure visitors further afield to explore beyond the main shopping streets.

Mr Yates said: "As much as we have the more obvious attractions within our area, the guides are there to help them find the hidden gems within the destination, not just the obvious attractions.

"Places like Skidby Mill which is near Beverley, but visitors might not be aware of how close it is."

Shopkeepers themselves believe this will prove to be the case. Karen Cross, the owner of No.18 Gallery and Picture Framers, in Driffield, said: "I'm sure it will help visitors new to Driffield especially finding shops like mine that are off the beaten track"