AN EAST Yorkshire entrepreneur is causing a stir in the tea market with the launch of an innovative new company.

TeaJay is the result of months of planning and research by award-winning businesswoman Selen Mostyn, backed up by years of experience working within the tea industry.

The company in Goole offers a unique range of black, green, herbal and fruit blends, and is designed to offer exciting taste sensations to existing tea connoisseurs, as well as attracting new tea drinkers.

All of the teas take their fun and funky names from songs and pieces of music, including techno track Club Bizarre by German-based DJ Brooklyn Bounce and Wind Of Change by New York-based singer/songwriter Lew Doty.

Mrs Mostyn said: "I got absolutely bored by the selection of teas in the marketplace.

"There are a lot of specialised teas, but there is nothing that combines quality with a bit of fun, so I hope the new range will attract a younger audience.

"We all listen to music, so I am linking flavours to songs."

Mrs Mostyn said the aim is to inject some much-needed colour into the tea market.

She said: "Tea drinking should be fun.

"We want it to be like music with the right mix for the right situation.

"We want to stir it up and open up exciting teas to anybody who wants to enjoy our greatest passion in new and exciting ways."

Mrs Mostyn has been involved with the tea industry for years and some of her inspiration comes from her time in a tea shop in Germany when she was 17 years old .

"The shop sold hundreds of flavours," she said.

"I have always loved tea but I have always had to buy it from abroad."

Despite only being launched this week, TeaJay is already in discussion with a number of retail outlets that have expressed an interest in stocking the range.

Mrs Mostyn, who last year clinched the environmental friendliness accolade at the Goole and Howdenshire Business Excellence awards for More Time Cleaning Services, said: "We are looking to sell the tea in farm shops, local stores, cafés, bars and hotels."

For further details, visit www.teajay.com