Hull Truck doubles audience numbers

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Monday, September 07, 2009
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This is HullandEastRiding

Attendances at Hull Truck Theatre have doubled since the move to its new £15m home.

The theatre unveiled the statistics exclusively to the Mail as it celebrated a bumper opening season, despite the recession.

The theatre has sold more than 30,000 tickets between April and August, compared to just over 16,000 during the same period last year – an 89 per cent increase.

This reflects the extra productions the theatre is now able to host.

During the opening season in the Ferensway building, Hull Truck staged 51 events, compared to 22 during the same period last year.

This is only possible because the theatre now has two performance spaces.

As well as 19,709 tickets sold in the main theatre, more than 5,000 tickets were sold for performances in the smaller studio theatre, where comedy and concerts are often held.

Operations director Paul Marshall said: "I want to say a huge thank you to everyone who has supported us because without them, we wouldn't exist.

"Their support has been incalculable, whether they have stayed with us from Spring Street, or come to see us for the first time.

"I knew that by moving into a bigger space, our attendance figures would increase, but when we added it up I was gob-smacked.

"The number of performances we have put on has amazed me.

"I think we all had sleepless nights before we opened but the reaction has been fantastic."

Mr Marshall said they were still not at capacity and that he hoped they could perhaps double this figure again.

He said: "It hasn't felt like 51 performances and there is still more space we can capitalise on.

"Although these figures are fantastic, we cannot stop pushing ourselves and get more and more people into the theatre.

"Market research shows there are an awful lot of people who come once a year. We would love to persuade them to double that."

The theatre, a registered charity, receives some funds through organisations such as the Arts Council England.

Mr Marshall said: "We must prove to any publicly-funded body that we are giving them value for money.

"These figures show we can return on that funding and hopefully make a strong case for the future."

National media reports have suggested theatre has defied the economic slump, as people search for a bit of escapism.

Mr Marshall said: "Everybody keeps asking how the recession has affected us, and we have to be truthful and say we just don't know.

"We cannot say we would be selling three times as many tickets because we have never been in this space before.

"What we do know is that nationally, the theatre has not been as badly affected as other industries.

"When work is stressful, people are more precious about how they spend their spare time."

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15 Comments

  • Profile image for This is HullandEastRiding

    by Random, East Riding

    Wednesday, September 09 2009, 6:06PM

    “My mistake there.. it's not the cinema that's shut.. it was that other cultural divide - the bingo... which actually says more..”

  • Profile image for This is HullandEastRiding

    by Trev, Ex- Hull

    Wednesday, September 09 2009, 4:51PM

    “Its all to do with that topsy turvey woman, they only come in too see her!”

  • Profile image for This is HullandEastRiding

    by Gazamundo, Leeds

    Wednesday, September 09 2009, 12:40PM

    “Godber is indeed rubbish. I couldnt agree more with the point about all his stories and characters being EXACTLY the same with a slightly different scenario as the backdrop. With the one idea he had still pulling 'em in after all this time he must be laughing all the way to the bank.”

  • Profile image for This is HullandEastRiding

    by Tony, Hull

    Tuesday, September 08 2009, 11:03AM

    “er, Random, do you work for a competing cinema as the REEL cinema in St Stephens is very much open and thriving.
    I was there for a full house last week for the new Tarrantino movie, and got some tickets only last night for D9 on wednesday.

    Get your facts right matey.”

  • Profile image for This is HullandEastRiding

    by Thespis, Hull

    Monday, September 07 2009, 3:04PM

    “Tranby's the posh bit near the Collegiate School Demis. You and I might call it Anlaby or Kirkella, but they have to be special round there.”

  • Profile image for This is HullandEastRiding

    by Dev Allahan, Coronation Street

    Monday, September 07 2009, 2:35PM

    “When did the cinema in St Stephen's close, Random?”

  • Profile image for This is HullandEastRiding

    by Demis Roussos, Forever and ever

    Monday, September 07 2009, 2:31PM

    “Once you have seen a few of the plays Hull Truck trot out, you have seen them all- if only the Godber ones were the worst! Nothing innovative any more, just re-hashes of 'Bouncers' with sightly different characters. Yawn.
    Just a thought though- I know where Kirk Ella is but where is 'Tranby', exactly?”

  • Profile image for This is HullandEastRiding

    by Ken Tynan, Hull

    Monday, September 07 2009, 1:55PM

    “Rob, Bev, attending plays by Godber is no sign of appreciating art or culture. Or having any taste for that matter.”

  • Profile image for This is HullandEastRiding

    by Random, East Riding

    Monday, September 07 2009, 1:14PM

    “Interesting that Hull Truck is doing so well yet the new cinema in St. Stephens has shut down because of poor sales.

    Also I didn't realise Hull Truck was build with our taxes? Could have sworn the money came from the National Lottery.. maybe I'm wrong on that.. not sure to be honest.”

  • Profile image for This is HullandEastRiding

    by Chinese DVD Gang, Kirkella DVD Marlket

    Monday, September 07 2009, 12:48PM

    “Thespis, thy is truly an idiot. Shut thy cakehole you working class scumbag.”

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