Luke Campbell's Dancing On Ice success inspires families to take up skating at Hull Arena
HULL'S Ice Arena is already seeing the "Luke Effect".
Every year, the venue sees a boost in numbers when celebrity show Dancing On Ice begins on ITV.
But since Hull's Olympic gold medalist Luke Campbell started rehearsing for the show at the Ice Arena and flew through to week two, people in the region are more eager than ever to try their hand at skating.
And many have had the pleasure of watching the boxer practise at the arena in a closed off section of the rink.
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Leisure manager Neil Margerison said he has seen a lot of first-time skaters shake away their fears and take to the ice.
"Luke has been practising here since the start of October and I've seen how much he's progressed," Neil said.
"He's had his own area when it has been a public session and people have given him plenty of space.
"Seeing him and watching the show has brought more people in and we are calling it the 'Luke Effect'.
"At first, he was a little bit frustrated and couldn't do some of the moves but now he's really gliding.
"I watched the show on Sunday night and it was absolutely tremendous. Luke did so well out there.
"When he was the last one to be announced I was a bit worried – I think the whole of Hull was worried.
"Luckily, he's through to the next round and he's making us proud yet again."
Neil said ITV contacts the rink on a regular basis, asking when they have sessions available for him to skate with Hull coach Karen Goodwin.
The venue has been featured in clips on the show and the camera crew have been to Hull on a number of occasions to film.
"I'm not much of a skater myself," Neil said. "Which is why I think Luke is brave to do something so different to boxing.
"The programme is great for local ice rinks like ours and our courses are often booked up with people on waiting lists.
"Although families don't often realise how difficult it is until they get on the ice and try it themselves."
Neil said he hasn't seen Luke on the ice in Hull since Thursday but feels he deserves a well-earned break before rehearsals continue ahead of Sunday's week two show.
After the departure of Hollywood bombshell Pamela Anderson and reality TV star Lauren Goodger, Luke is up against the best competitors.
His coach, Karen, said: "Luke did a fantastic job on Sunday and it's always a lot harder for the men because they have the responsibility of lifting their partners. It's an awful lot for them to take on board.
"He did Hull proud holding his nerve in front of the judges, audience and millions of TV viewers.
"Although some of the comments were harsh, it's part of the show and I think he will go from strength to strength now."
Watch Luke on Sunday from 6.15pm on ITV1.