Praise for hard-hitting campaigns that aim to reduce bike accidents
TWO high-profile campaigns aimed at reducing the number of bikers killed or injured on East Yorkshire roads have earned praise.
Safer Roads Humber, the organisation best known for operating speed cameras, launched its hard-hitting Someone's Son campaign in 2010 to educate both bikers and drivers.
Now, the ongoing campaign has been awarded the prestigious Prince Michael International Road Safety Award in the motorcycling category at a ceremony in London.
Another ongoing campaign, called Operation Achilles, launched in 2004 with the aim of catching speeding bikers at accident blackspots in the county, was highly commended in the same category.
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Ruth Gore, Safer Roads Humber's spokesman, said: "Motorcyclists make up only 1 per cent of traffic yet they are involved in 21 per cent of injury crashes.
"The majority occur in urban areas, often in 30mph zones, around junctions and involve a bike and a car."
The Someone's Son campaign mainly focuses on educating bikers and drivers, rather than catching offenders.
"It encourages motorists to drive considerately, with motorcyclists in mind, and to take extra care around junctions and roundabouts," said Ms Gore.
Motorists are asked to see the "face" – potentially, someone's son, behind the helmet.
Ms Gore said: "The vast majority of rider casualties are male, who will be someone's son, husband or dad."
The campaign has been developed by Safer Roads Humber along with similar partnerships in west and South Yorkshire.
"By joining together, the campaign has reached a wider audience while costs have been shared," said Ms Gore.
"The East Riding attracts motorcyclists from across Yorkshire who can experience some of the best riding routes available.
"From the scenic east coast to the beautiful Yorkshire Wolds, it provides breathtaking scenery and superb riding conditions for those who visit."
Operation Achilles targets areas of East Yorkshire where there is a proven history of accidents.
Ms Gore said: "Humberside Police use a range of tactics, including an unmarked police bike, to record video evidence of dangerous riding.
"Wherever possible, police will offer riders a specially designed course called Ride, but will prosecute high-end and dangerous offenders."
Ms Gore said both campaigns have played a part in reducing the number of motorcycle casualties over the past five years.
She said: "East Riding Council, Humberside Police and Safer Roads Humber have been working together to deliver very targeted enforcement and education for riders who use the roads as a race track."