A HOME seller has taken an unusual approach to selling an East Yorkshire property by slashing the price by £1,000 each week until it is sold.

John Parker, who runs property part-exchange company Home To Home Exchange, is testing the resolve of buyers with his bizarre offer.

The asking price of the one-bedroom flat at 42 Ingle Court, Market Weighton, has already plummeted from £135,000 to £89,500.

Now, in a last-ditch attempt to trigger interest in the property, Mr Parker is prepared to take an extreme approach.

He said: "I run a part-exchange company buying and selling properties.

"This one-bedroom property is ideal for a young professional.

"I have had this property for a while now and it was originally on the market for £135,000.

"That has now dropped to a very competitive £89,500, but it is still on the market.

"From today, I am going to bring the price down by £1,000 each week."

Mr Parker has tried this approach a couple of times before which has proved successful.

He said: "I have done it a handful of times in the past four years in other parts of the country.

"I would like to think this kind of approach is unique. I have certainly not come across anyone else doing it, certainly not in East Yorkshire.

"It is a way of drawing attention to a property that already represents great value.

"I came across this idea after seeing someone selling a three-piece suite by dropping the price by about £20 each week."

The state of the current housing market is the only reason Mr Parker can think of for the property failing to sell so far.

He said: "How house sales go always depends on the local market and what people in that area are looking for.

"I have had quite a few viewings and almost sold it a few days ago.

"I am surprised it hasn't gone yet, but I expect it will now."

Mr Parker won't reveal how far he is willing to go before withdrawing the offer.

"I cannot give a figure on what will be the lowest price, as I don't want to show my hand," he said.

"But this is a determined campaign and will go on for a few weeks.

"It is a case of whose resolve is the strongest – mine or the buyer's?"

Chris Clubley & Co Ltd is acting as agent for Mr Parker.

Sales negotiator Angela Midwood said: "This is certainly an unusual approach and not something I have come across before.

For hundreds of homes to buy or rent, see the Mail's Property Guide on Thursday.