Rivals do not fear £1 London service
THE launch of a new service giving travellers in East Yorkshire the chance to get to London for just £1 has been welcomed as healthy competition.
Stagecoach has launched its Megabusplus.com service, allowing passengers to travel from Hull to St Pancras Station on a bus and train service.
It has teamed up with East Midlands Trains to offer the service but, far from worrying rival operator First Hull Trains, sales and marketing manager David Townend believes the move can only attract more business.
He said: "We welcome the competition, which is good for the consumer and the industry.
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"It shows the industry is innovative. We are all trying to get more people to use trains."
City of Hull Environment Forum chairman Adam Fowler also welcomed the new service.
He said: "It's an interesting and novel idea. Anything that makes public transport accessible has to be a good thing.
"But it has to complement rather than undermine existing services."
The first £1 services start running from Monday and customers can book now.
It will use East Midlands Parkway station, near Nottingham, as an interchange to allow passengers to move between the coach and the train.
There will be two services a day from Hull to London and all travel during the first week will cost £1.
Afterwards, a proportion of fares will cost £1, with prices going up to £20.
The company would not say how many of the 45 seats available would be £1 tickets, but said it was a "significant" number.
East Midlands Trains managing director Tim Shoveller said: "You can get on a comfortable coach, transfer to a high-speed train and make the 200-mile trip to London in just three-and-a-half-hours for the price of a loaf of bread."