Theo Paphitis opens Boux Avenue lingerie store in Hull's St Stephen's shopping centre (video)
Theo Paphitis opened his new Boux Avenue lingerie store in Hull's St Stephen's shopping centre today.
The Dragons' Den star cut the ribbon in front of a large crowd and posed for pictures with Christmas shoppers.
Free goody bags were handed out with the first 50 purchases after doors opened at 1pm.
Mr Paphitis thanked the "true romantics" of Hull for coming to the launch.
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He says the city is the "natural" place to open his 16th store.
Boux Avenue has been described as offering "affordable opulence".
Comments
by eddierex
Saturday, December 01 2012, 5:43AM
“wheres his tie??”
by Park Training Initiative ( ptihull )
Tuesday, November 27 2012, 8:31PM
“http://tinyurl.com/bvcc9sm :-)”
by brucealmighty
Tuesday, November 27 2012, 8:23PM
“I wont be investing!! ;-0)”
by dontwo
Tuesday, November 27 2012, 7:48PM
“Believe you me, the mark up on this stuff is good, and they should really give every single customer from now on a "free" goody bag, never mind the first 50.”
by matza22
Tuesday, November 27 2012, 4:14PM
“I'm out”
by Modfarva
Tuesday, November 27 2012, 4:07PM
“Nice one Theo Poppitoffalot. Did notice , that despite having the wealth of a nation in your bank balance, that you were a bit slack in your personal presentation.. A neck shave Theo, might smartenen up your overall appearance.. Sorry I entered the building early as I did not realise it was not yet open to the public. Nice launch though!!”
by Dave_Navarro
Tuesday, November 27 2012, 3:40PM
“Boux!”