THE University of Hull has become the Mail's latest Bounce Back partner.

The campaign brings together East Yorkshire businesses and organisations in a bid to help the region recover from recession.

It has been re-launched this year after the initiative was successfully run in 2009.

The University of Hull, in Cottingham Road, north Hull, is an integral part of the city and has an international reputation for providing world-class education.

Vice chancellor Calie Pistorius says he is committed to embedding the university further into the local community, to truly make it "Hull's university".

Professor Pistorius, said: "The University of Hull is committed to engaging with the Hull and East Yorkshire community to further the continued economic and social development of this region.

"Our strong reputation as an educator is well-known, but the university's extensive links to the community are much broader, including our links with the business community.

"The university's Enterprise Centre, for example, is helping to incubate new start-up companies and to research partnerships with major international companies.

"The university is embedded in the community it serves, and as part of that we are fully committed to the Bounce Back campaign and to putting the region on the international map."

Bounce Back has a number of aims, including raising the profile of Hull and the East Riding and encouraging people to spend time and money locally.

Another is to provide individuals with advice on how to improve health and wealth and to build confidence among local people.