Vogue's subtle flick of the Vs to size zero culture is perfectly timed

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Tuesday, February 21, 2012
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Hull Daily Mail

Despite the snow, rubbish weather and the fact I have nothing to look forward to for a few months, I actually love this time of year.

Why? Because we are in the throes of Fashion Weeks across the globe, of course, checking out upcoming trends for the seasons ahead.

Working here at the Mail, I don't get front row seats next to Anna Wintour or Olivia Palermo. In fact, I don't get an invite full stop.

But I still enjoy flicking through the pages of the top fashion magazines and style blogs to find out the backstage gossip and see who has been wearing what.

When each Fashion Week comes around, there's always a bit of controversy to kick it all off – usually surrounding the weight of the clothes horses who will be parading down the runway.

And Chanel boss Karl Lagerfeld kicked off proceedings with some rather bitchy comments.

Just a week before Adele picked up six Grammys, the white-haired, leathery- skinned fashion mogul took a swipe at the singer, calling her "too fat".

The world was outraged and, in her typical no-nonsense style, she replied with a blunt comeback, saying she was happy with the way she looked.

She said: "I've never wanted to look like models on the cover of magazines. I represent the majority of women and I'm very proud of that."

I wonder what Karl had to say, when, British Vogue released its March edition with the singer on the front cover.

The magazine follows in the footsteps of French Vogue, which decided to use a plus-size model on its cover last week.

Curvy Tara Lynn flaunts her fabulous figure in a navy blue lacy top and knickers with the picture accompanied by the tagline "The Body", implying that this is the shape women should aspire to – rather than a slim figure like Elle MacPherson's.

I felt it was the perfect response to those critics out there. Those narrow-minded designers who think that ribcages and protruding cheekbones are a good look.

OK, so I'm not one of these "weight warriors" who campaigns for plus-size models to be walking down the catwalk in couture gowns and underwear. I'm just concerned about what the people in the fashion industry perceive as normal.

It takes a lot of guts for French Vogue to put a curvacious, size 16 model on the front page. It goes against the grain of the industry's "norm" and will no doubt be causing waves of whispers among the rows at Fashion Week.

To anyone working in fashion, it's the equivalent of the Suarez/Evra saga in football, or the controversial "which KitKat Chunky is best" – it's sure to divide opinion.

I think it couldn't have come at a better time. Not only is it a subtle flick of the Vs to the world of fashion, but it's proving a valid point before an important charity event, Eating Disorders Awareness Week, which takes place this week.

In a time when looks seem to be of great importance, lots of people look to fashion, designers and clothing and this influences their perception of what looks good and what doesn't.

If there are any young women out there, like me, who will be following Fashion Week with a close eye, they will see the size zero models and bony structures strutting their stuff.

The impressionable ones may think this is how it should be, but let's hope both British and French Vogue have put paid to that.

Let's face it, a lot of old school designers, such as Karl, are never going to change their ways, so I'm pleased magazines have stepped up to the mark to do something different – at a time when all eyes are on fashion.

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  • Profile image for plussize

    by plussize

    Friday, February 24 2012, 3:09PM

    “I am a plus size dress maker and although I understand the reasons they use skinny models, I also hate the fact that real women are not represented enough. I make clothing, lingerie, underwear and even belly dance wear for plus size, obese and morbidly obese women. We have a made to measure service which doesn't cost the earth.
    We aim to provide high quality garments for plus size women at an affordable price, in fashionable fabrics and styles. We want women to feel attractive and confident regardless of size.
    Please feel free to get in touch at plus.sizeuk@yahoo.co.uk if I can help any plus size women out there.”

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