Top accolade for innovative Yorkshire puds

FOOD: An innovative product from Hull-based Aunt Bessie's Limited has achieved the highest accolade in The Grocer New Product Awards.

The awards, the first of their kind, took place at the Wyndham Grand Hotel in London and rewarded outstanding FMCG innovation in both food and non-food product categories.

The family-owned frozen food company's Perfect For Sausage Yorkshire Puddings scooped an award win in the Frozen Savoury category.

Mark McDavid, managing director of Aunt Bessie's, said he was thrilled with the award.

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He said: "We continually strive to draw on the special Aunt Bessie's know-how for all our products, building on our market leading Original Yorkshire Puddings and helping consumers create delicious family meals.

"This award is testament to our innovative new product development."

Aunt Bessie's, which is owned by the William Jackson Food Group, launched the product in October last year.

Made from the finest British ingredients and nothing artificial, Aunt Bessie's Perfect For Sausage Yorkshire Puddings are innovative, boat-shaped Yorkshires created especially for sausages.