Be more experimental with denim – start spring in super-fresh jeans
Jeans. Everyone has them in their wardrobe but finding the perfect pair is the Holy Grail of shopping.
The task is even trickier with the deluge of new denims on the block. The full spectrum of traditional blue is not going away anytime soon but a rainbow of new hues has widened the search, says Lisa Haynes.
"Have fun with your denim. The traditional five-pocket jeans now come in a myriad of colours, patterns and fabrics. Just wear them with a simple white tee," says queen of denim Donna Ida Thornton.
If you have space for one more pair in your denim drawer, spring is the time to be a little more experimental. So jump-start the new season in super-fresh jeans.
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Do not panic if you have worn your favourite jeans to death – you are already one step ahead of the trend for lived-in, distressed denim.
The worn-out look is just the thing for a nonchalant take on denim that does not look too try-hard.
"Cropped boyfriend styles have worn vintage abrasions, oversized rips and turn-ups for a relaxed and casual feel," Donna says. "If you look like you've worn them forever, you've nailed the trend."
Go one step further with embroidered patches for a bespoke vintage, homespun feel.
Skinny jeans have received a welcome update with the added feature of flattering lines – hallelujah.
The contrast side-panelled look is all about drawing the eye down the leg to create the illusion of supermodel pins.
"Add edge to your outfit with strong and confident lines that frame skinny jeans," says Donna.
"Pay tribute to Mondrian and work a monochrome look, or add bright shots for bold colour blocking."
Inspired by the gastronomic feasts on The Great British Bake Off, pastels have taken pretty and pale to a whole new level.
"Candy-coloured cupcake shades of lemon, strawberry and peach are decorated with delicious sprinkles and marble patterns," says Donna.
Keep the look super-calorific by layering your pastel denim with similar pastel shades, or go the opposite direction and pare down the prettiness with a contrasting rebellious black top.
Avoid flared, bootcut or baggy jeans and keep things prim 'n' proper with skinny or straight-legged jeans.
Prints are no longer confined to dresses, tops and skirts. Colour-soaked creations have found their way onto denim too.
"Enter the studio, make like Jackson Pollock and get creative," Donna says. "Experiment with jeans featuring bright paint splatters, ink blots and vibrant multi- coloured stripes."
If you are more of a trouser fan, intricate geometrics, spot prints and laser-etched denim designs will be right up your street.
Ensure your keep your top half plain to let your loud jeans do all the shouting.
But if you are a traditionalist when it comes to denim, that is nothing to be ashamed about – just lighten the tone for the spring/summer months and go easy on the grungy black and dark grey denim.
Donna says: "There's a return to traditional blue denim, from distressed light washes to the perfect midway blue all the way to delicious deep sea shades.
"Waves of watercolour range from turquoise to ocean-surf blue, deepened by hints of marine navy and accentuated by fresh pastel hues."
The fit is down to you: high-waisted, skinny, straight or bootcut. As blue is the most versatile of denim hues, anything goes.