One in ten spend more on dog than partner at Christmas
FINDING that perfect gift for a loved one at Christmas is an arduous task.
Whether it be for your mum, dad, auntie or third cousin, the search for the ideal present is often a winding road.
However, now it would seem dog owners are splashing the cash on their furry friends.
Almost one in ten dog owners in Yorkshire and the Humber will spend more money on gifts for their dog this Christmas than they will on their partners, according to a recent survey.
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The survey by Butcher's Pet Care of 2,000 dog owners in the UK to gauge the health and wellbeing of our canine companions revealed this surprising statistic.
Clare Scallon, of Butcher's Pet Care, said: "Amid all the presents, turkey and festive jumpers, Christmas is really all about spending time together and our four-legged friends have become as much a part of the family as any human member.
"We love to spoil our families and our dogs are no exception, but what would your canine companion say he wanted from you this holiday season?
"Our guess is that he'd want to spend time with you in the great outdoors or gnawing on a juicy bone, rather than receive a bejewelled collar with matching coat and novelty reindeer antlers."
Present ideas for dogs range from coats and hats to selection boxes and even dog-friendly mince pies.
Robert Nicklas, owner of Thearne Pet Stores in South Street, Hull, said December is the shop's busiest month.
"We double our sales in December and the run-up to Christmas," he said.
"People seem to want to spoil their pet more and more. I think they are seeing their dog as much more than just a pet now.
"Owners don't want to forget about their dog because when everyone else is opening their presents on Christmas Day, they don't want to the dog to miss out."
Mr Nicklas said he has to increase his stock over the festive period to cope with demand.
Their stock this year includes Santa Claus outfits for dogs, festive head wear, sparkly leads and even after-dinner canine mints.
Mr Nicklas said: "People seem to be spending more on their pets and even in the recession, they want to make Christmas a special time."
Dog grooming services are also a popular expense for pet owners.
The survey also found 42 per cent of owners in the region are likely to sign their dogs name on their Christmas cards this year, confirming their status as a full-blown family member.